Monday, 30 December 2013

January Sale 2014

Don't miss out, book your appointment now.
We have some amazing bargains!!

Wednesday, 13 November 2013

Win a Honeymoon with Sincerity Bridal!!!

Our lovely suppliers Sincerity Bridal have been out and about on their travels and there new collection is inspired by the stunning sights of the what better way to celebrate than to offer you the chance to win your Honeymoon in the Bahamas!!!

Pop in store to see their stunning new collection and find out more......

Thursday, 10 October 2013

New Labels at Shades of White

As the weather is now starting to change and winter is on its way, here at Shades of White we start thinking about our Spring and Summer 2014 brides!

Once again we have been very busy girls and have been out buying lots of exciting new dresses and introducing some new designers.

We have been very pleased to introduce the gorgeous Eliza Jane Howell Collection, with her 1920's inspired bejewelled gowns.
The stunning designs of Mia Mia have also just arrived with us, the are elegant, sophisticated and truly beautiful.   
Keep your eyes peeled over the next few weeks and months for even more beautiful things arriving!!!

Friday, 4 October 2013

Once again, we have a fabulous catwalk for the Guild Hall  Wedding Fair.  An amazing array of wedding and bridesmaids dresses. Come along and see.

Tuesday, 24 September 2013

National Wedding Show

Look at where we are going....  We are very excited and looking forward to meeting you all.

Monday, 2 September 2013

Sale continues until 07.09.13

By popular demand our sale is continuing until Saturday 7th September.

There are some amazing bargains still to be had, including.......

Wedding dresses starting at JUST £100!!!
Bridesmaid dresses starting at JUST £20!!!
Headpieces starting at JUST £5!!!

Come and see us to grab one for yourself!!

Friday, 23 August 2013

2 Day Sale!

Book your appointment now to ensure you don't miss out on the amazing savings on some simply stunning wedding dresses!!!

Saturday, 3 August 2013

OOOhhh new shoes!!

Benjamin Adams Shoes are on their way to Shades of White!

We are very excited that this stunning range will be in store in October 2013. The new collection is very 'Gatsby' inspired. The shoes are made of the highest quality leather and suede and are really comfortable (Trust us.....Jo tried on every pair!!!). Watch this space........

Wednesday, 24 July 2013

David Tutera @ Shades of White!

We are so pleased to be able to introduce David Tutera in to our collection. Our dresses have now all arrived and they are truly stunning. We are holding a David Tutera designer weekend on Saturday 3rd August and Sunday 4th August, at which you will be able to view the full 2014 collection. Appointments are booking up fast so call now and book yours to avoid disappointment!

Thursday, 20 June 2013

Our Gorgeous Models

Since we took over in January you may have seen us at numerous wedding shows across East Anglia!
We wanted to take the opportunity to thank all our gorgeous models for all the time and effort they put in to making our stunning dresses look even more amazing! 
Here are a few pictures from our last fashion show in June. If you've missed us so far we will be at the Burgess Hall in St Ives on Sunday 22nd September with fashion shows at 12.00 noon and 2.00pm.

Friday, 24 May 2013

Competion Winner!!!!

A big CONGRATULATIONS to Natalie Wright who won our amazing competition.

We have the champagne on ice ready for her visit!!

Keep your eyes peeled for more competitions in the future.....

Friday, 10 May 2013

Our AMAZING Wedding Competion.....

But you’ve got to be in it to win it….

-One lucky winner will get to have SHADES OF WHITE opened exclusively for them and their guests on a Sunday.
-You will have the opportunity to try on as many gowns as your heart desires, in a relaxed & private atmosphere,
You will receive
champagne & cupcakes on arrival
£100 off your chosen wedding dress.
20% off bridesmaids dresses
And as if that is not enough already….
-You will also be able to choose your accessories (veil & tiara) to complete your look, compliments of Jo & Anna
A winner will be picked at random on 23 May 2013!
This completion applies to non sale items only

Friday, 22 March 2013

If it's got a red bow it's got to go!

Jo's favourite tag line to date.....If it's got a red bow it's got to go!! We are having a huge sample clearance for one week only. So if you have a wedding this year it's definitely worth a visit, there are some stunning dresses to be had a silly prices. If you'd like to make an appointment just call 01480 464774 

Tuesday, 5 March 2013

A Manic Month!!

It has been a while since our last blog because we've just been so busy! 

February weekends seemed to get busier and busier! We started with a very successful Designer weekend showcasing the stunning creations by Diane Harbridge. We all agreed it was clear why she has won such prestegious awards. The following weekend our gorgeous models were strutting 1950 versions of themselves at our themed fashion show at Wood Green Wedding fair. Then Jo and Anna went their seperate ways as Cambridge had a flurry of Wedding shows. They had to break their usual Ant and Dec style partnership and Jo went solo at the Cambridge city hotel for their wedding fair and Anna went off to the wedding show at Westmister College in Cambridge.

We're now in March, and as we write this the sun is shinning onto the river and we feel very lucky with our gorgeous location. It's nice to see the boats going past and we are now waiting for all the little ducklings to arrive!

The shop will be closed on Monday 11th March as it's time once again to head for Harrogate to go buying for the next season, we are so excited as this time all five of us are going! Look out Harrogate the 'Shades of White' girls are on their way!!! 


We are holding our first Ellis Designer weekend on 16th &17th March. We will be showcasing their full 2013 collection which is simply stunning. If you would like to make an appointment for either of these days please give us a call on 01480 464774

Friday, 1 February 2013

Our First Month!

Girls night out at Jo's Birthday Party....we like a good night out!
Our Launch in the Papers!

Justin Alexander at it's best!

Here at 'Shades of White' We can't believe it's February already!

We've had such a busy January with our launch party, a Justin Alexander designer weekend, our first wedding show at Knebworth House and Jo's amazing Birthday party!

February continues to be just as busy with the very talented Diane Harbridge bring her full collection to the shop for a whole week from the 9th-16th and our gorgeous models will be on stage again, this time at the Wood Green wedding show on Sunday 17th February.

Thursday, 17 January 2013

Knebworth Wedding Show 2013

 Here's just a few pictures from our first catwalk as 'Shades of White' at Knebworth Wedding Show. It was a brilliant weekend with lots to see and do. Jo was kept very busy on our stand with lots of very excited brides wanting to know the latest trends. We had four models who took part in six fashion shows and we hope you'll agree they looked amazing! There are lots more pictures on our facebook page.
Keep your eyes peeled for our up coming shows, the next one is at Wood Green in February.

Sunday, 6 January 2013

Our Launch Party

05.01.13 was the evening of our Launch Party, it was a very well attended evening and a great time was had by all.
Entertainment was provided by the fantastic Freddie Hall Band and everyone had their dancing shoes on by the end of the night.
We'd just like to thank everyone again who helped us get to this point, here's to a fantastic 2013!!

Saturday, 5 January 2013


We can't believe it but..............we finally got there!
We are now officially open as Shades of White!
It has taken lots of hard work and we'd like to thank everyone who helped us get to this point. The shop has be decorated, new stock is pouring in everyday and we have't stopped but we hope you think it is worth it.
We look forward to meeting all our new brides in 2013

Jo & Anna